They are prioritising sustainability for commercial reasons, not as an apology for climate change anymore. With more understanding from stakeholders on Covid-19’s impact on profitability and revenue, we have found companies starting to bring in other agendas, and sustainability is clearly a priority. It would be easy to presume that in the Covid-19 era, sustainability goals would take a backseat. How has Covid-19 affected companies’ goals? We need to change the job descriptions of corporate leaders… it’s important to hold people accountable and incorporate sustainability in their key performance indicators.
In an interview with global communications firm APCO Worldwide, Langton sheds light on why companies are becoming more sustainable, and what motivates sustainability leaders in Asia. The latter is an initiative for businesses to adopt sustainable and socially responsible policies.
Consisting of interviews conducted this year with 55 chief executives and board members who have a track record of integrating sustainability into business strategies, the study was part of Russell Reynolds’ work with the United Nations (UN) Global Compact. One way to do this, is to set sustainability key performance indicators for corporate leaders to meet, he said.Ī recent study of corporate bosses by Russell Reynolds found that just under half of them are taking action to integrate sustainability into their businesses, although nearly double the proportion believe it is critical to their success and survival.
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